Application
related questions
Creates Trust With in The Marketplace
A professional appearance and well-strategised branding will help the company build trust with consumers, potential clients and customers. People are more likely to do business with a company that has a polished and professional portrayal.
Consistently creating valuable and relevant content
Content marketing is a long-term strategy. You don’t create content once—you create it regularly. Regularly publishing relevant content helps you build strong relationships with your audience.
To create relevant content, you have to know who you’re creating it for—also known as the buyer or customer persona. You have to know what your target audience’s problems are, how they can find out about you, and what factors they look into when making a purchase decision.
It’s also not just about finding potential customers. Content marketing strategies also help in keeping your existing customers happy with your product or service by continuously providing them relevant content.
Are you new to the industry? Or have you released a new line of products? Content marketing can help your message reach your target market.
By creating, publishing, and distributing content that is in line with your target market’s problems, you can generate topics that provide fresh, relevant solutions. In line with that, you can upsell your products or services through your content while building trust and industry authority for your brand.
Five easy steps to
successful Creative & Media
- STEP 1
- STEP 2
- STEP 3
- STEP 4
- STEP 5
Start with a creative brief
The creative brief sets the tone for the entire project. It’s the first and arguably one of the most important steps in the visual design process.
A creative brief is a document that’s aimed to help the designer understand the scope of the project and what’s needed from them
Conduct graphic design research
Depending on the scope of the project, you’ll want to include as much valuable information in your creative brief to minimize the time spent in this step.
Brainstorm your ideas
Before a designer goes full-throttle into a project, have them brainstorm some ideas and present them to you. This will minimize any frustration throughout the creative process. Don’t forget to outline this step in your creative brief!
Review at the 10/50/99 stage
When determining your milestones in your creative brief, be sure to check in with designers throughout the design process. The 10/50/99 feedback process ensures that you’re checking in at the most crucial parts of a project, allowing you to give the right feedback at the right time:
- 10% done — A skeleton, outline or wireframe of the final design. At this stage, you can give feedback on the vision and direction that the work is headed in.
- 50% done — The core components are coming together. The direction is no longer at debate so leave that feedback at the door. Instead, focus on whether or not the vision you determined is being visualized in the design.
- 99% done — The nitty-gritty design tweaks. Finally! You can start tweaking things like spacing, colors, you name it.
Present the final product
The design is complete. It’s time to get the final files (and invoice if working with an external design resource) and put the designs into action
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