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Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.
This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance. Printed promotional products are a way of getting this across.
Five easy steps to
successful Branding
- STEP 1
- STEP 2
- STEP 3
- STEP 4
- STEP 5
Brand position
The part which describes what your organisation does, whom it caters to, what your unique values are, what differentiates you from other companies and what the consumer can gain by using your product or service is collectively known as the brand position.
Brand promise
The single most important thing that the organisation promises to deliver every single time is a brand promise. In order to come up with your brand promise, you need to consider what employees, customers and partners expect from you in every transaction
Brand personality
Brand traits are what will illustrate what the brand should be known for within and outside the organisation. You need to think about the specific personality traits you want your employees, prospects, partners and clients to use whenever they describe your organisation.
Brand story
Alongside the organisation’s history, how it adds credibility, shapes the face of and lends value to the brand is called the brand story. It also usually includes a summary of your services and products.
Brand associations
Specific physical artefacts that make up the brand are known as brand associations. This includes your logo, name, colours, fonts, image tagline and so on. Your brand promise and your brand traits must be reflected through your brand association.
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